We are looking for a Senior Performance Marketing Specialist (Arabic Speaking) for a Business Consulting Services Company based in Dubai.
Location – Dubai, UAE
Salary – 15,000 AED/month
Qualifications & Requirements:
- Bachelor’s Degree in Marketing, Business, Communications, Digital Marketing, or a related field.
- 5+ years of progressive experience in paid media and performance marketing within a marketing agency, Freezone, Business Setup, or Real Estate industry in the UAE.
- Proven track record of developing and executing successful performance marketing strategies that drive measurable business growth.
- Advanced hands-on expertise with Meta Ads Manager and Google Ads platforms.
- Strong understanding of SEO/SEM strategies, paid media optimization, and digital marketing best practices.
- Experience with conversion tracking, Meta Pixel implementation, event tracking, and campaign attribution frameworks.
- Strong analytical and reporting capabilities with the ability to interpret data and generate actionable business insights.
- Excellent understanding of key digital marketing metrics including CPC, CPL, CTR, ROAS, and conversion performance.
- Strong communication and presentation skills with the ability to clearly explain strategies, insights, and recommendations.
- Ability to manage multiple campaigns and priorities within a fast-paced, performance-driven environment.
- Excellent verbal and written communication skills in both English and Arabic are essential.
Key Responsibilities:
- Develop and lead integrated digital marketing strategies aligned with business growth objectives and lead generation targets.
- Plan, execute, and optimize paid marketing campaigns across Meta Ads, Google Ads, SEO/SEM, and social media platforms.
- Identify target audiences, analyze customer behavior, and monitor market trends and competitor activities to improve campaign performance.
- Design and optimize customer journeys, lead funnels, and conversion strategies to maximize lead quality and conversion efficiency.
- Manage day-to-day campaign performance including budget allocation, audience targeting, bid optimization, placements, and creative testing.
- Analyze key performance metrics including CPC, CPL, CTR, ROAS, conversion rates, and engagement performance to drive measurable improvements.
- Prepare detailed performance reports and provide actionable recommendations to improve marketing effectiveness and ROI.
- Lead continuous optimization initiatives across campaign creatives, audience segmentation, landing pages, and marketing funnels.
- Maintain and oversee conversion tracking frameworks including Meta Pixel, event tracking, and campaign attribution models.
- Collaborate with internal stakeholders and external digital agencies to ensure campaigns align with overall business objectives and brand positioning.
- Stay updated on digital marketing trends, platform updates, and emerging technologies to enhance campaign performance and innovation.
- Ensure effective and consistent distribution of digital marketing communications across all digital channels.
About the Role:
We are seeking for a Senior Performance Marketing Specialist (Arabic Speaking) who is responsible for leading the strategy, execution, and optimization of integrated digital marketing campaigns across multiple digital channels. This role plays a key part in driving lead generation, customer acquisition, and measurable business growth through data-driven marketing initiatives. The ideal candidate is a highly analytical and performance-focused marketing professional with strong expertise in paid media, SEO/SEM, and social media campaign management. This individual will oversee campaign performance, optimize conversion funnels, manage agency relationships, and continuously identify opportunities to improve lead quality, engagement, and return on investment.
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