Job Description

We are looking for a Content Lead for a government affiliated entity based in the UAE.

 

Location – Sharjah, UAE

Salary – 10,000 - 14,000 AED/month + benefits

 

Qualifications & Experience:

• Bachelor's degree in Communications, Marketing, Journalism, English, Media Studies, or a related field.
• 5+ years of professional experience in content creation, content strategy, or digital marketing roles.
• Proven experience managing end-to-end content processes, from ideation through to publishing and performance analysis.
• Experience leading or coordinating teams of writers, editors, designers, or external agencies/ freelancers.
• Strong background in creating content for various formats including blogs, social media, email marketing.

 

Key Responsibilities:

 

Content Strategy Development

• Define and implement a comprehensive content strategy aligned with brand positioning, audience needs, and business objectives.

 

Content Planning & Editorial Oversight

• Own the content calendar and ensure timely delivery of content across platforms (website, blog, social media, email, video, etc.).

 

Content Creation & Optimization

• Write, edit, and guide the production of compelling content that is clear, engaging, and SEO-optimized.

 

Cross-Functional Collaboration

• Collaborate closely with marketing, product, design, SEO, and communications teams to align content with broader campaigns and initiatives.

 

Team & Workflow Management

• Manage internal content creators and external contributors (writers, designers, videographers, agencies).

 

Audience Development & Engagement

• Understand target audiences and develop content strategies that inform, inspire, and convert.

 

Budget & Resource Management

• Manage content-related budgets, including freelance, tools, and production costs.

 

Thoughtleadership

• Keep up with content marketing trends, new formats, and digital storytelling innovations.

 

Competencies:

• Creative Storyteller - Crafts engaging, original content that resonates with diverse audiences and drives brand connection.
• Strategic Thinker - Develops content with clear business objectives in mind, aligning messaging to support broader marketing and organizational goals.
• Detail-Oriented - Pays close attention to accuracy, tone, grammar, and brand consistency across all content pieces.
• Collaborative Partner - Works seamlessly with cross-functional teams, encouraging input and aligning efforts to maximize impact.
• Adaptable & Agile - Embraces feedback and rapidly adjusts content strategies and execution to meet changing priorities and market trends.

About the Role:

 

We are seeking a Content Lead to lead the development and execution of a strategic content roadmap that drives brand awareness, audience engagement, and business growth. The Content Lead is responsible for overseeing the planning, creation, and distribution of high-quality content across digital and offline channels, ensuring consistency in voice, messaging, and alignment.