Job Description
We are looking for a Content Lead for a government affiliated entity based in the UAE.
Location – Sharjah, UAE
Salary – 10,000 - 14,000 AED/month + benefits
Qualifications & Experience:
- Bachelor's degree in Communications, Marketing, Journalism, English, Media Studies, or a related field.
- 5+ years of professional experience in content creation, content strategy, or digital marketing roles.
- Proven experience managing end-to-end content processes, from ideation through to publishing and performance analysis.
- Experience leading or coordinating teams of writers, editors, designers, or external agencies/ freelancers.
- Strong background in creating content for various formats including blogs, social media, email marketing.
Key Responsibilities:
Content Strategy Development
- Define and implement a comprehensive content strategy aligned with brand positioning, audience needs, and business objectives.
Content Planning & Editorial Oversight
- Own the content calendar and ensure timely delivery of content across platforms (website, blog, social media, email, video, etc.).
Content Creation & Optimization
- Write, edit, and guide the production of compelling content that is clear, engaging, and SEO-optimized.
Cross-Functional Collaboration
- Collaborate closely with marketing, product, design, SEO, and communications teams to align content with broader campaigns and initiatives.
Team & Workflow Management
- Manage internal content creators and external contributors (writers, designers, videographers, agencies).
Audience Development & Engagement
- Understand target audiences and develop content strategies that inform, inspire, and convert.
Budget & Resource Management
- Manage content-related budgets, including freelance, tools, and production costs.
Thoughtleadership
- Keep up with content marketing trends, new formats, and digital storytelling innovations.
Competencies:
- Creative Storyteller - Crafts engaging, original content that resonates with diverse audiences and drives brand connection.
- Strategic Thinker - Develops content with clear business objectives in mind, aligning messaging to support broader marketing and organizational goals.
- Detail-Oriented - Pays close attention to accuracy, tone, grammar, and brand consistency across all content pieces.
- Collaborative Partner - Works seamlessly with cross-functional teams, encouraging input and aligning efforts to maximize impact.
- Adaptable & Agile - Embraces feedback and rapidly adjusts content strategies and execution to meet changing priorities and market trends.
About the Role:
We are seeking a Content Lead to lead the development and execution of a strategic content roadmap that drives brand awareness, audience engagement, and business growth. The Content Lead is responsible for overseeing the planning, creation, and distribution of high-quality content across digital and offline channels, ensuring consistency in voice, messaging, and alignment.