Job Description

We are looking for a Digital Marketing Specialist for a Developer company in the UAE.

Location – Dubai, UAE

Salary – 12,000 – 14,000 AED/month

Qualifications & Experience:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field
• Minimum of 3 years of experience in digital marketing, preferably in real estate or a related industry
• Strong understanding of performance marketing, audience targeting, and campaign optimization
• Experience with digital analytics, tracking tools, and performance reporting
• Strong digital expertise: paid media, Meta, Google; FB, LinkedIn, TikTok experience is a plus
• Ability to translate data into actionable insights and clearly communicate results to stakeholders
• Excellent written and verbal communication skills
• Proactive, detail-oriented, and comfortable working both independently and within a team
• Proficient in using digital marketing tools, analytics platforms, and content management systems
• Familiarity with basic web technologies and UX best practices is a plus. 

Key Responsibilities:

• Lead the development, execution, and continuous optimization of digital marketing campaigns across paid, owned, and earned media
• Manage day-to-day operations of paid media programs, including campaign setup, budget allocation, targeting, and performance monitoring
• Develop integrated strategies that include SEO, SEM, email marketing, social media, and content-driven campaigns
• Produce regular performance reports with key metrics such as impressions, CTR, conversion rates, cost-per-lead, and ROI
• Use analytics tools to monitor campaign performance and website behavior, and provide actionable insights for improvement
• Collaborate with internal teams to align digital initiatives with business goals and brand positioning
• Assist in the creation and testing of digital content, landing pages, and creatives to support campaign objectives
• Manage email campaigns including audience segmentation, design, automation, and performance analysis
• Ensure website content is optimized for user experience and conversions
• Monitor online trends and competitors to identify opportunities for innovation
• Respond to and manage customer feedback and interactions across digital platforms
• Track and manage budgets to ensure campaigns remain cost-effective and on target

About the Role:

We are looking for a results-driven and detail-oriented Digital Marketing Specialist to lead the planning, execution, and optimization of our digital marketing efforts. This role requires a strategic thinker with strong analytical skills and experience managing multi-channel campaigns. The ideal candidate will have a solid understanding of digital marketing principles, performance tracking, and audience engagement within a real estate context.