Job title: Head of Marketing
Job type: Permanent
Emp type: Full-time
Location: Sharjah, UAE
Job published: 2025-09-01
Job ID: 39927
Contact name: Sibo Sibiya
Phone number: +971588669269
Contact email: sibo@pinkcamel.ae

Job Description

We are looking for a Head of Marketing for a government affiliated entity based in the UAE.

 

Location – Sharjah, UAE

Salary – 17,000 AED/month + benefits

 

Qualifications & Experience: 

  • Bachelor’s or Master’s in Marketing, Business Administration, or related field.
  • 10+ years of progressive marketing leadership, including 5+ years in a head-of-function role.
  • Proven track record in B2B/B2C integrated marketing, digital transformation, and brand building.

Key Responsibilities:

  • Strategic Marketing Leadership - Develop and maintain a three-year marketing roadmap that is aligned to corporate objectives that defines target audiences, brand positioning, messaging pillars, and channel mix.
  • Brand Management - Oversee brand guidelines and ensure consistency across all touchpoints, including digital, print, events, and partnerships to protect and enhance the company’s reputation.
  • Campaign Planning & Execution - Lead end-to-end planning, budgeting, activation, and measurement for major marketing campaigns, leveraging digital, experiential, and traditional media channels.
  • Digital & Performance Marketing - Direct the digital team in SEO/SEM (Search Engine Optimization/Search Engine Marketing), social media, email, and content marketing to maximize lead generation, conversion rates, and ROI.
  • Budget & Resource Optimization – Manage an annual marketing budget of AED xx million, ensuring cost discipline, vendor performance, and effective resource allocation.
  • Team Development & Collaboration - Build, mentor, and scale a high-performing marketing team; partner closely with Sales, Product, and External Relations to synchronize go-to-market efforts.

Competencies:

  • Strategic Vision: Translates market insights into forward-looking strategies.
  • Data-Driven Agility: Leverages analytics to optimize campaigns in real time.
  • Stakeholder Influence: Builds strong cross-functional alliances to drive alignment.
  • Creative Leadership: Inspires innovative thinking and breakthrough ideas under pressure.

Key Performance Indicators:

  • Brand Awareness: 25% annual increase in unaided brand survey.
  • Lead Generation: 30% year-on-year growth in qualified marketing leads.
  • Campaign ROI: 150% ROI on major campaigns within six months of launch.
  • Digital Engagement: 40% growth in website traffic and social media engagement metrics.
  • Budget Adherence: Actual spend within approved budget.

 

About the Role:

 

The Head of Marketing will Shape and execute an integrated, data-driven marketing strategy that elevates the brand value of the company, drives audience engagement, and supports revenue and partnership growth across all business verticals.