Job title: Head of Performance Marketing
Job type: Permanent
Emp type: Full-time
Location: Sharjah, UAE
Job published: 2025-08-27
Job ID: 39795
Contact name: Sibo Sibiya
Phone number: +971588669269
Contact email: sibo@pinkcamel.ae

Job Description

We are looking for a Head of Performance Marketing for a government affiliated entity based in the UAE.

 

Location – Sharjah, UAE

Salary – 17,000 AED/month + benefits

 

Qualifications & Experience:

  • Bachelor’s degree in Marketing, Digital Media, Business, or related field; Master’s degree preferred.
  • 10+ years of performance marketing experience with at least 4 years in a senior role. Strong expertise in tactical campaign execution across SEM, PPC, paid social, and programmatic.
  • Demonstrated success in driving revenue growth through performance marketing. Proficiency in analytics and attribution platforms (Google Analytics/GA4, HubSpot, Data Studio, etc.).
  • Experience with CRO, funnel optimization, and marketing automation.
  • Background in tourism, hospitality, or destination marketing and performance marketing agency background is highly desirable.

Key Responsibilities:

 

Performance Marketing Strategy & Execution:

  • Develop, own, and execute performance marketing strategies across SEM, PPC, paid social, programmatic, and SEO.
  • Translate strategy into tactical, hands-on campaign execution that directly drives bookings, leads, and revenue.

Tactical Campaign Management:

  • Plan, launch, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms.
  • Implement audience segmentation, bidding strategies, retargeting, and funnel optimization to maximize performance.
  • Ensure campaigns are conversion-focused and revenue-oriented, not only awareness-driven. 

Revenue Growth & Sales Contribution:

  • Own performance KPIs linked to sales and revenue generation.
  • Partner with the e-commerce and sales teams to ensure campaigns generate measurable revenue outcomes.
  • Use CRO (conversion rate optimization) to maximize ROI from digital spend.

Analytics, Measurement & Reporting:

  • Monitor and analyze campaign performance using Google Analytics, GA4, HubSpot, and platform insights.
  • Provide revenue attribution reporting, demonstrating the impact of performance marketing on sales.

Competencies:

  • Revenue Orientation: Proven ability to drive sales and business growth through marketing.
  • Hands-On Execution: Skilled in tactical campaign setup, management, and optimization.
  • Data-Driven Decision Making: Strong analytical mindset with ROI accountability.
  • Agility & Innovation: Ability to test, pivot, and optimize campaigns quickly for maximum revenue impact.
  • Collaboration: Works effectively across sales, marketing and destinations team.

About the Role:

 

The Head of Performance Marketing is responsible for driving measurable business growth through tactical campaign management and revenue-generating performance marketing initiatives. This role will lead the planning, execution, and optimization of all paid and organic performance campaigns across digital platforms. With a sharp focus on ROI, lead generation, and conversion, the position ensures that every campaign directly contributes to sales and revenue targets for the company’s corporate and destination brands.