Job Description

We are looking for a Manager of Marketing and Events for a government affiliated entity based in the UAE.

 

Location – Sharjah, UAE

Salary – 27,000  AED/month + benefits

 

Qualifications & Experience:

• Bachelor’s or Master’s degree in Marketing, Corporate Communication, Media, Business Administration or a related field.
• 10+ years of progressive marketing leadership, including 5+ years in a head-of-function role.
• Proven track record in B2B/B2C integrated marketing, digital transformation, and brand building.
• Minimum of 10 years of marketing experience, including at least 5 years in a leadership role, preferably in cultural or government institutions or the public sector is strongly preferred.
• Fluency in Arabic and English (written and spoken).
• Proven experience in leading digital campaigns and participating in regional/international events.
• Proficient in digital marketing tools and analytics platforms (e.g., Google Analytics, Meta Business Suite).

 

Key Responsibilities:

 

Strategic Marketing Leadership

Develop and maintain a three-year marketing roadmap aligned with corporate objectives, defining target audiences, brand positioning, messaging pillars, and multi-channel strategy.

 

Brand Management

Oversee brand guidelines and ensure consistency across all touchpoints, including digital, print, events, and partnerships to protect and enhance the company’s brand reputation locally and internationally.

 

Campaign Planning & Execution

Lead the end-to-end planning, budgeting, and execution of major campaigns across digital, traditional, and experiential media, ensuring timely and impactful delivery.

 

Digital & Performance Marketing

Direct the digital team in SEO/SEM (Search Engine Optimization/Search Engine Marketing), social media, email, and content marketing to maximize lead generation, conversion rates, and ROI. materials through various sources such as book reviews, catalogs, and recommendations.

 

Budget & Resource Optimization

Manage the annual marketing budget with discipline, ensuring high-performing vendor relationships, efficient media spend, and value-optimized resource allocation.

 

Team Development & Collaboration

Build and mentor a high-performing team; collaborate cross-functionally with programs, events, retail, sales, and external relations to align messaging and campaign delivery.

 

Event Strategy & Oversight

Oversee the planning and promotion of seasonal and special events including Winter/Summer Camps, Ramadaniyat, and exhibition activations.

 

Partnership Development

Identify and cultivate media, sponsorship, and creative partnerships that amplify program visibility and brand impact.

 

Key Performance Indicator:

• Brand Awareness: 25% annual increase in unaided brand survey.
• Lead Generation: 30% year-on-year growth in qualified marketing leads.
• Campaign ROI: 150% ROI on major campaigns within six months of launch.
• Digital Engagement: 40% growth in website traffic and social media engagement metrics.
• Budget Adherence: Marketing and events spend maintained within 5% of the approved annual budget.
• Campaign Delivery: 100% of major marketing and event campaigns delivered on time.
• Stakeholder Satisfaction: 90% internal stakeholder satisfaction with marketing and event execution.
• Partnerships or Collaboration: Secure at least 10 media partnerships or collaborations annually.
• Team Engagement: 90% staff satisfaction and engagement within the marketing team.

Competencies:

• Strategic Vision: Translates insights and market trends into powerful brand and event strategies.
• Data-Driven Agility: Uses performance analytics to adjust campaigns and media strategies in real time.
• Stakeholder Influence: Aligns departments and external partners around shared goals through strong leadership.
• Communication Excellence: Delivers compelling, clear, and impactful messaging across teams and public platforms.
• Creative Leadership:
  • Inspires innovative thinking and breakthrough ideas under pressure. Flexibility and adaptability in a fast-paced environment.
  • Excellent communication and media engagement abilities.
  • High attention to detail with effective time and resource management.
• Detail Orientation: Maintains high standards in project execution, design reviews, and timelines.
• Flexibility: Adapts to shifting timelines, unexpected changes, and evolving institutional priorities.

About the Role:

 

To lead and develop a comprehensive marketing and events strategy that promotes the the company as a leading cultural and knowledge destination in Sharjah. The role involves managing digital and traditional media campaigns, overseeing institutional representation at exhibitions and public events, and ensuring strategic promotion of seasonal programs, initiatives, and brand identity across all platforms.