Job title: Marketing Specialist
Job type: Permanent
Emp type: Full-time
Location: Dubai
Job published: 2024-11-11
Job ID: 33189
Contact name: Laura Woodley
Contact email: laura@pinkcamel.ae

Job Description

We are looking for a Marketing Specialist for a Jewellers based in UAE.

Location  Dubai, UAE

Salary – 14,000-16,000 AED/month + bonus

 Requirements:

  • 2-5 years of relevant experience
  • Must have experience with luxury products such as jewellery/watches/fine art etc 
  • Experience with 360 marketing (social media, SEO, organising events, collaborations.
  • Leadership Skills: Ability to lead and motivate a sales and marketing team, setting clear goals and strategies.
  • Strategic Thinker: Capable of developing and executing strategic marketing plans
  • Market Analysis: Skill in conducting market research and analysis to identify trends, opportunities, and competitive threats.
  • Communication Skills: Excellent verbal and written communication skills for effective messaging to customers and internal teams.
  • Digital Marketing Proficiency: Knowledge of digital marketing channels and strategies, including SEO, SEM, social media, and content marketing.
  • Customer Focus: Ability to understand customer needs and preferences, ensuring that marketing efforts and sales strategies are customer-centric.

Responsibilities:

  • Campaign Development: Support in the development, implementation, tracking, analysis, and optimization of our marketing campaigns across all channels.
  • Personalized Customer Engagement: Improve client loyalty and retention, boost customer lifetime value, provide exceptional customer and brand experiences, gather deeper client insights and data, and stimulate brand advocacy and referrals.   
  • Event Marketing: Planning and executing product launches and previews, hosting VIP clienteling events for top-tier clients, organizing partner events focused on client acquisition through third-party partnerships, and conducting PR events that host journalists and editors.
  • Strategic Partnerships: Forming alliances with key partners to support the brand's marketing and business objectives, collaborating with entities in Hospitality & Lifestyle, People of Influence, World of Luxury, Cultural Institutions, and Wealth Management.
  • Influencer Collaborations: Identify and build long-term relationships with influencers, tastemakers, socialites, editors, and influential figures, and leverage these collaborations to effectively promote the brand and reach targeted audiences.
  • Traffic Generation: Develop strategies and tactics to get the word out about the company and drive qualified traffic to our front door.
  • Strategic Planning: Develop a corporate strategic marketing plan along with the sales team, to optimize the corporate/retail customer touchpoints across the brand’s portfolio.
  • Social Media Management: Manage social media activities by developing and executing campaigns to boost brand awareness and engagement, creating engaging and informative content tailored to our audience, and ensuring consistent high-quality posts across all platforms.
  • Channel Optimization: Optimize online “owned” channels (social media, website) ensuring effective SEO and SEM programs.
  • Content Planning: Create a detailed social media calendar with senior management input for strategic content planning and high-quality production of brand-aligned content across platforms.
  • Budget Management: Responsible for planning and budgetary control of all marketing strategies.
  • Performance Measurement: Measure and report the performance of all corporate marketing campaigns.
  • Trend Analysis: Identify trends and insights and optimize spend and performance based on the insights.
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