Location – Dubai, UAE

Salary – 30,000 – 35,000AED/month + bonus + relocation allowance + family benefits + schooling allowance

Required Knowledge/Experience:

• Minimum 4 years of overall digital marketing position. Experience with retail, service and/or multi-outlet industry highly regarded
• Tertiary degree level qualification, with major in marketing or business-related discipline. Postgraduate (MBA) qualification would be a plus
• Work experience in e-commerce/F&B/retail is a plus
• Effective in multi-cultural environment is a pre-requisite
• Progressive larger responsibilities within same organization is preferred
• Must have depth and variation in communication styles to be able to succeed with Franchisors, owner-operators to corporate executives

Key Responsibilities:

• Define and lead the E-commerce strategy
• Lead the Digital marketing channels like Search, Social, Display, Video and App campaigns with performance agencies to drive traffic, revenue and conversion
• Drive adoption for our digital channels, encouraging more transactions to go through a digital touchpoint. Define acquisition and retention plan
• Manage budgets and leverage data across the digital marketing channels and campaigns to achieve scale and efficiency
• Experience leading lifecycle, CRM and/or Engagement/Loyalty Marketing programs
• Use the consumer insights, competitor analysis, market & business needs to evolve the strategy
• Build and maintain a roadmap to enable the strategy and long-term vision across all customer touchpoints, partnering with the Technology team to ensure timely delivery of initiatives that cover both the transactional and non-transactional elements of the customer journey
• Champion a reliable & distinctive order experience across all KFC channels. You will lead a team who are responsible for user experience, consumer order journey, and channel trading and optimization
• Optimize the channel merchandising approach to make it easier to place an order, encourage trial for relevant products
• Build and manage digital marketing calendar with offers and promotions working alongside Franchisee, Creative and Media team
• Leverage data & insight where you understand our guests’ needs, habits, and perceptions to continuously optimize performance, running an agile test-and-learn approach and implement successful outcomes at scale
• Drive the discipline of consistently tracking performance & leveraging analytics and insights to ensure growth targets are achieved
• Lead design and creation of marketing collaterals and content creation – through input and recommendations with creative agencies
• Own the design, development, and maintenance of ongoing marketing and traffic metrics, reports, analyses, dashboards, etc. to drive key business decisions
• Build strong relationships with our Leadership Team and Franchise owners to drive and implement the channel growth plan
• Lead implementation of pilots in collaboration with the Media Strategy Team and Tech Enablement team, and share standard methodologies for paid media operations and analytics, including Cross-Channel Campaigns (Adobe Experience Platform, GA360, CDP, etc.) and Cross Channel Reporting (Partner agency platforms, Google Analytics, Adobe Analytics etc.)
• CRM Strategy, Execution and Measurement: Define CRM strategy while integrating bottom of funnel marketing tactics into a historically top of funnel marketing organization. Lead team in the development of highly personalized communication and implementation of customer journeys to change behavior across all restaurant channels (eCommerce, Drive-Thru, In restaurant). Build test and learn approach to optimize for customer growth and engagement
• Loyalty Program Strategy, Execution and Measurement: Develop strategy and tactics to optimize member acquisition, retention and annual customer value. Clearly measure, track and report progress against program goals
• MarTech Experience: Deep digital & technical marketing skills such as MarTech/AdTech expertise, guiding architecture and design of MarTech systems, including but not exclusive to Adobe marketing suites, marketing analytics and Google360
• Work closely with agencies to build marketing automation capabilities

About the Role:

Responsible for leading the overall Digital Strategy that includes all the platforms of Call Center, CRM, Food aggregators and e-commerce, as well as leverage brand building and digital engagement strategy within the scope of digital marketing calendar. Responsible for leading the overall Digital Strategy that includes all the platforms of Call Center, CRM, Food aggregators and e-commerce, as well as leverage brand building and digital engagement strategy within the scope of digital marketing calendar